Barbara Minto's Pyramid Principle is a hierarchically structured thinking and communication technique that can be used to precede good structured writing. Finally, you are more persuasive when you are direct. Intrapersonal communication Within a single person ­ self­communication ­> encoding & formulating of a message / thinking process. ️ How to structure your communication in a way that’s easy to understand. Pyramid, Message Stack Campaign Plan, Design Template, Content. Try it! Reach out today to learn more, and let our team of MBB consultants take your team’s executive communication to the next level! We’re storytellers. Finally, you want to ensure that the ideas you bring together under each group actually belong together, are at the same level of importance, and follow some logical structure. The Pyramid Principle starts with the end in mind. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it. We’re not naturally trained to communicate like this. That’s right – today we’re talking about the world-famous Pyramid Principle. When an executive asked a question — “What should we do?” — you were to start your response with, “You should do X,” very crisply and directly. Buckle up for a quick overview of The Pyramid Principle, and more importantly, some key takeaways on why you should implement it into your own presentations. It concentrates instead on the thinking process that should precede the writing. Group and summarize your supporting arguments. Underneath the single thought, you are supposed to group and summarize the next level of supporting ideas and arguments. Only then, after you have answered the question, should you present your supporting reasons. The Pyramid Principle is a framework for clear thinking and writing. Whether your team’s focus is sales, advisory, marketing science, or anything else, Management Consulted offers customized on-site training to some of the world’s biggest brands. I confirm that I am not an EU citizen or downloading this from an EU territory. The Pyramid Principle is used the consulting world over – whether during interim internal discussions or executive-level presentations. What if we told you that there’s a better way to create and present your decks? Put in simpler terms, it starts with asking for what you want, and explaining why you want it. It was developed in the late 1960s by Barbara Minto at McKinsey & Company and underlies her Minto Pyramid Principle, and is based on ideas going back as far as Aristotle. Not in our speech. That’s what The Pyramid Principle is at its core: a principle that allows you to quickly seize your audience’s attention and communicate with gravitas, by creating a compelling story that is easy to understand and remember. The Pyramid Principle explained. At McKinsey, one of the lessons I learned was the importance of structured thinking and communication. So why lead with the answer first? Source. If you’re interested in learning more, definitely pick up the original book by Barbara Minto. It works equally for internal or external audiences, and regardless of medium or language. For many people, it’s natural to build up to a conclusion by first reciting all of the facts, recounting all of the analyses that have been done, or reviewing all of the supporting ideas. "The intrapersonal level refers to the processing of information on an individual basis The Pyramid Principle is not just valuable for communicating with executives, but really it’s effective to communicate with anyone whom you wish to persuade with argument. Then comes evidence for each argument. In most cases, we are used to listing a … It is an effective tool to communicate with anyone who faces … Second, many executives often think in a “top-down” manner. An introduction to structured written communication using Barbara Minto’s Pyramid Principle as a key element. READ MORE on www.slideshare.net Communication Pyramid PowerPoint Presentation Slides ️ How to tell a story that makes your audience care. Executive attention spans are notoriously short – don’t make your point in the first 10 seconds, and you’ve already lost your audience. Haven’t heard of it? If you read most compelling persuasive essays, they typically start with a powerful thesis detailing what will be discussed. So you may as well help them do it and make your overall recommendation more effective and memorable. Our Pyramid Principle Training consistently gets high marks for engagement and value. Communicating the thinking requires only that you guide the reader down the pyramid. Perhaps more than ever before, attention is an incredibly rare resource. Benefits of the Pyramid Principle. This is a seminal concept in executive communication, and has spread like a virus from McKinsey to every other consulting firm worth its salt, including of course Bain and BCG. Barbara Minto developed the Pyramid Principle while working at McKinsey. These are: the vertical relationship between points and sub points, the horizontal relationship within a set of sub points, the narrative flow of the introduction." Basically, the Pyramid Principle is a communication technique that allows you to to structure your points and arguments properly. That’s where the Pyramid Principle comes in. You’ll be giving your audience what they need in the way that they need it to say yes or no to moving forward. What it is all about. This “top-down” structure is counter-intuitive for many of us, especially those with a scientific or engineering background used to writing technical papers. The Pyramid Principle® advocates that “ideas in writing should always form a pyramid under a single thought”. If the stakeholder wants to hear your supporting arguments, they’ll ask for the more granular level of data. We recommend following the Minto Pyramid Principle. The McKinsey Minto Pyramid Principle for communicating complex topics easily. It just so happens that the magic number of ideas in a group is three (see my Rule of 3 post). MECE Learn More. To get the most out of your short time with an executive, you want to make your recommendation first and foremost. By delivering your recommendation in the “answer first” format, you are fitting into the executive’s mental model and allowing them to quickly process your recommendation. First, you want to maximize your time with your audience. Das Pyramiden-Prinzip von Minto nimmt an, dass Sie bereits gute Sätze und Absätze schreiben können. Or worse yet: do you willfully ignore it? That’s where the Pyramid Principle comes in. Why? Barbara Minto's Pyramiden-Prinzip ist eine hierarchisch strukturierte Denk- und Kommunikationstechnik, die verwendet werden kann, um gut strukturiertes Schreiben vorauszugehen. I would urge you to try out the Pyramid Principle when writing your next proposal, making your next elevator pitch to an investor, or even the next time you respond to an executive’s question. Use the time you have to get to the part of the conversation you really want to engage in. As a leader in an organization, you can use the Pyramid Principle to communicate with peers or project stakeholders when you make an important proposal. The Pyramid Principle encapsulates an efficient, functional way of communicating where you deliver key conclusions first and then go on to supply supporting information.. We can use the pyramid principle in many different contexts, but it is particularly crucial to adhere to in delivering your client recommendation at the end of your case study. I recognize that I will be sent MC's weekly consulting newsletter, and can unsubscribe at any time. This not only applies to writing, but also works for verbal communication. Learn how to give clear, concise, and effective communication. The Pyramid Principle was created by Barbara Minto – the first female post-MBA hire at McKinsey – in the 1970s. The classic approach to using the pyramid principle is the one recommended by Barbara Minto to “start with the answer.” This is almost always the best way to communicate if you are delivering something in writing. The Pyramid Principle offers the advantage of powerful written communication by structuring it logically. I show you how I map the pyramid principle to a short presentation I created to research the question "how do you manage a millennial?" During your next presentation (internal or external), present your findings and overarching recommendation in the Pyramid Principle structure. How You Can Use The Pyramid Principle To Convince Anyone. Then you get to the punch line. You can read more about it in her book ‘The Pyramid Principle’. Typically, executives think big-picture and “top-down.” What is the big picture? By answering the executive’s question first, you sound more assertive and confident. Controlling the sequence of how you present your ideas is very important. The technique applies to every type of document in which your purpose is to offer your thinking to a reader – email, 1-page memo, multi-page report, or formal slide presentation. The Pyramid Principle is used the consulting world over – whether during interim internal discussions or executive-level presentations. It helps personal reflection and organisation. However, when interacting with clients where you’ve already built trust up over time, leading with your proposed solution first can be very effective in framing the rest of your conversation. You’re not searching for reasons or words, and you don’t sound like you’re wavering. Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a During a discussion about effective communication, a mentor of mine led me to the following book: The Pyramid Principle. When you group and summarize your supporting arguments, it’s easy to go from the single thought to the next level of ideas without getting too detailed right away. As an entrepreneur, the tool could be what you use to communicate with prospective investors or board members. I saw many examples during my time at McKinsey when the Pyramid Principle was invoked in written and verbal communication to successfully motivate action. Pyramid Principle Learn More. The Pyramid Principle is a tool used to “organise” or “structure” messages in any communication: it could be a presentation, report, email, or even a … This field is for validation purposes and should be left unchanged. [citation needed] Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. They are perpetually short on time, are used to processing lots of information quickly, and get impatient when they feel like someone isn’t getting to the point. In some cases, the executive may already mentally be at the conclusion you want them to reach, in which case she will accept your recommendation and move on (without you having to go into the detailed supporting arguments). Consultants often use groupings to clarify and simplify a problems. all situations needing escalation, but not meeting Code Blue criteria. Time order: if there is a sequence of events that form a cause-effect relationship, you should present the ideas in time order. She then started her own company teaching the principle. Your audience—whether listeners or readers—will naturally begin to group and summarize your arguments and ideas in order to remember them. Chat with our team about a tailored training Schedule Now. She authored a book called The Minto Pyramid Principle here (affiliate link) which essentially defined the way consultants structure most of their presentations. The chart above shows this graphically. The core of Structured Thinking is to group ideas in a presenter’s inductive or deductive thought process into small clusters that support the main thesis in increasing detail (granularity). Degree order: present supporting ideas in rank order of importance, most to least important. The image above is shaped like a pyramid. This is a seminal concept in executive communication, and has spread like a virus from McKinsey to every other con… The communication of ideas, whether to colleagues or clients, is one of the key factors in determining personal success. Give your conclusion or answer first, follow it up with your main arguments, and then follow those with data that supports each one. ️ Three rules of structuring your communication. There are a few different ways of logically ordering ideas that belong in the same group: When combined with the Rule of 3, the Pyramid Principle becomes an extremely powerful structured communication tool for making recommendations to busy executives. Download our free Pyramid Principle Applied Guide, Types of Leadership: Position vs Influence, The 3 Levels of Effective Communication Skills Training, Give main supporting arguments as opposed to details, Back up supporting arguments with data points. She based her thinking around ideas ranging from Aristotle’s Rhetoric and other sources on logic throughout history. approach to structured thinking is one excellent methodology that could help. What Is the Minto Pyramid Principle? They want to focus on the big picture—in this case the “answer”— and don’t want to get bogged down by details. The Pyramid Principle has a four-part introductory structure: Yet, when communicating to executives, put yourself in their shoes. Underneath the single thought, group and summarize the next level of supporting ideas and arguments. ️ How the Minto Pyramid Principle was invented. Three Decision Traps, and How to Overcome Them, How to Scale a Magical Experience: 4 Lessons from Airbnb’s Brian Chesky, A Three-Step Framework For Solving Problems , Product Management in Notion: How to Shape Up Without Basecamp. What other priorities and budgets are you competing with? "The pyramid dictates a rigid set of sub structures that can serve to speed the discovery process. Der Kern von Minto's Denkmethode ist, die Ideen im … You are plainly and directly answering the question that was posed to you. Ready to take your team’s performance to the next level? The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the executive’s question. The MECE principle, pronounced "ME-see", is a grouping principle for separating a set of items into subsets that are mutually exclusive (ME) and collectively exhaustive (CE). Many times, we only had a few minutes to communicate that recommendation — then, if the executive was interested in digging deeper, we could present more details. ️ What the Minto Pyramid Principle is and how it works. One that will drive action and get you to the most important part of the conversation right away? What is Pyramid Principle. The concept even goes beyond just talking to executives. The idea is to start with your main idea, and then use logically grouped arguments to support your position. Like a pyramid, the information you present should branch out as you move on towards specific details of the discussion. The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the executive’s question. Delivered in person or virtually, equip your teams with increased effectiveness in their communication. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. It provides you with an efficient and effective way to communicate. Use the Pyramid Principle to have your key takeaway land home with your target audience. “Ideas at any level in the … Namely, communicating a key takeaway right away can potentially hold your audience’s attention for the entire duration of your article. What is the Pyramid Principle? Either way, you’re discussing the most important matters right up front. While the concept is straightforward, it’s surprisingly difficult to master. Mastering the Pyramid Principle is a critical skill. Then, for each supporting idea or argument, break that further into more ideas or arguments until you have formed a pyramid. At McKinsey, “start with the answer first” was drilled into us. Es konzentriert sich stattdessen auf den Denkprozess, der dem Schreiben vorausgehen sollte. Barbara Minto’s Pyramid Principle. No matter the medium of your presentation – whether a client-facing slide deck, an internal meeting, or a marketing pitch – structuring your thoughts with the Pyramid Principle will help you get your point across clearly and effectively, while staying MECE (mutually exclusive, collectively exhaustive). It’s applicable anytime you are trying to convey a persuasive argument. The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the question at hand and the supporting arguments are found under. They carved out 30 minutes (at most) to hear your perspective on the issue at hand. Executive attention spans are notoriously short – don’t make your point in the first 10 seconds, and you’ve already lost your audience. Most consultants will know what the pyramid principle is, even if they don’t know the author. The pyramid principle was invented by Barbara Minto at McKinsey. Her concept literally flipped presentations on their head, and her book on the subject is still widely recognized as the standard for communicating concepts and arguments in a logical, well-structured way. In situations where it is the first time you are interacting with an audience, and you don’t have pre-built trust, yes. Structural order: break a singular thought into its parts, ensuring that you have covered all of the major supporting ideas. The Minto Pyramid Principle assumes that you already know how to write good sentences and paragraphs. It starts with the answer first, then gives 3 general supporting reasons why, then multiple more granular details about each reason below that. The Pyramid Principle was created by Barbara Minto at McKinsey as a method of structuring communications for maximum impact. The Pyramid Principle gives you an opportunity to utilize your time to the maximum while increasing the effectiveness of your message since it uses the top-down communication style. The Pyramid Principle teaches that, “Ideas at any level in the pyramid must always be summaries of the ideas grouped below them.”. The key take-aways from the Pyramid Principle at McKinsey were: To communicate in a structured way with a busy executive, you should start with the answer to the executive’s question first, and then list your supporting arguments. It's saves time and irritation when we formulate in a way the other immediately understands the message. The Pyramid … One of the tools that we used at McKinsey was the Pyramid Principle, a methodology for structured communication. I bet that you’ll be pleasantly surprised by the results. You will increase your value to an organization by learning how to apply it. Consultants are just skeptical enough to believe that many business … Why is the Pyramid Principle important in consulting? We communicate a lot, but is it clear to others what we mean? The pyramid principle essentially is a methodology to structure your ideas. ️ How to make sure your main point is crystal clear in any situation. Executives are busy people. How to get your message across to your reader or listener in a way that he can easily understand what you want to say, how to make it … Whether creating written texts or delivering responsive presentations, we formulate too vague, too long and not aligned to the other. Can’t that be abrasive? And not in our writing. This still begs the question, though — how do you get to the point, and how do you do it in an engaging way? We often had to crisply present a recommendation to busy executives. 'The Pyramid Principle' shows how to structure and present arguments so that they gain immediate understanding. How do you use the Pyramid Principle? It gets right to the heart of the matter: either your recommendation aligns with what they were already thinking and you can move on to next steps, or they have objections that you get to use your supporting arguments to address. It works by introducing a thesis statement before going into points and arguments that support it. The other common objection to the Pyramid Principle is that it is perceived to take away from the authority of the answer or conclusion – the “punchline.” That is a valid concern. Wants to hear your perspective on the issue at hand the communication ideas... Effective way to communicate with prospective investors or board members … during a discussion about effective communication this..., communicating a key element of structuring communications for maximum impact goes beyond just talking to executives, yourself! To an organization by learning how to make your overall recommendation more effective memorable... 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