X plc, a manufacturing company, has two divisions: Division A andDivision B. Comment on the problems that may be involved in comparing divisional performance. 15. Trout Inc had non-capitalised leases valued at $10 million in each year. This isvariable cost less packing costs avoided = $9 – $1.50 = $7.50 per kg(note: total cost = $15 x 80% = $12; variable cost = $12 x 75% =$9). It is widely used and accepted since it is line with ROCE which is frequently used to assess overall business performance. A division earning a ROI of 10% when the industry average is 7% may be considered to be performing better than a division earning a ROI of 12% when the industry average is 15%. an adjustment should be made to reflect the replacement cost of non-current assets rather than the book value. This is a similar measure to ROCE but is used to appraise the investment decisions of an individual department. If output and sales are more than the budget of 20,000, Division X would make a profit due to the over-absorbed fixed overhead. An average value for the period is preferable. The manager of Division A will not want to accept the project asit lowers her ROI from 30% to 27.5%. The marketleader enjoys a 25% share whilst the Baby division appear to bestruggling to achieve growth in turnover and hence profits. The company's post tax cost of debt was 5.85% in 20X7 and 6.5% in 20X8. notes for performance. 10.2 The general rules for setting transfer prices, Scenario 1: There is a perfectly competitive market for the product/service transferred. (c)Helpco Ltd has an alternative use for someof its production capacity, which will yield a contribution equivalentto $3 per kg of special ingredient Z ($6,000/2,000kg). Lutchmee Murchoyea An opportunity has arisen to invest in a new project costing$100,000. Therefore, Jon will reject the investment. The profit of the company as a whole will be maximised if DivisionsX and Y produce up to their capacity, or to the maximum volume of salesdemand. If autonomy is maintained, managerstend to be more highly motivated but sub-optimal decisions may be made. For example, if a product is a cash cow, then it may be veryuseful, but it should be appreciated that it may be at an advanced stagein its life cycle and the cash it generates should be invested inpotential stars. The Premier division is experiencing strong growth in a growing market. Balance sheet capital employed at the end of 20X6 was $223 million. Identify the data that needs to be collected and how youwould expect it to be used. Test your understanding 8 - Additional example. - The transfer pricing policy may distort divisional performance - Divisions may have assets of different ages. (a)Calculate the effect on the profit of division A. The short-term opportunity cost to Division X of transferring units of X8 to Division Y is the marginal cost of production, $5. The transferring division would supply the goods at cost plus a % profit. (b) Looking at the whole situation fromthe group point of view, we are in the ridiculous position that thegroup has been offered two projects, both costing $100,000. discuss the problems encountered in planning, controlling and measuring performance levels, e.g. Our findings highlight the need for a proper integration of intracompany pricing rules and divisional control rights over capacity assets. SOUTH PLC has two divisions A and B, whose respective performances are under review. In this situation Helpco has noalternative opportunity for 3,000kg of its special ingredient Z. Itshould, therefore, offer to transfer this quantity at marginal cost.This is variable cost less packing costs avoided = $9 (W1) — $1.50 =$7.50 per kg. the best decision will be made for the business as a whole. ‘Cost' might be marginal cost or full cost.The transfer price might also include a mark-up on cost to allow aprofit to Division X. Case 11-26 (Algo) Transfer Pricing; Divisional Performance (LO11-3] Weller Industries is a decentralized organization with six divisions. 2—Divisional management if residual income (RI) is used to evaluate divisional performance? The management could use the BCG matrix in order to classify itssubsidiaries in terms of their rate of market growth and relative marketshare. Therefore, the divisionalmanager will be rewarded for holding onto old, and potentiallyinefficient, assets. State any additional information that would be useful when calculating the ROI. Divisional performance is judged on ROI and theROI-related bonus is sufficiently high to influence the managers'behaviour. The remaining amount of special ingredient Z should be offered toManuco Ltd at the adjusted selling price of $13.50 per kg (as above). Contribution foregone = 2,500 ×$(40-22) = $45,000 reduction. For each extra unit sold, the marginal revenue is $20 and themarginal cost is $8 ($5 + $3); therefore the additional contribution is$12 for each extra unit of Y14 made and sold. Since Helpco has an external market,which is the opportunity foregone, the relevant transfer price would bethe external selling price of $15 per kg. Althoughthe 11% is bad, it is better than before. agreed by negotiation between the divisional managers, with the more powerful or skilful negotiator getting the better deal on the price. The full cost hasbeen estimated as 75% variable and 25% fixed. Division B is basedin Southland, a country with a tax rate of 20%. The division would accept the investment since it generates an increase in RI of $1,000. Develop strategies and targets for each division. As indicated earlier, Division Y would want to buy as much aspossible from Division X provided that the transfer price is no higherthan $17, or possibly $13. Based on ROI, Division X will reject its project as it dilutes itsexisting ROI of 25%. (You should use whatever rate is given in the exam). dual pricing - the selling division records one transfer price (e.g. In this situation, it could be argued that the centre manager is not responsible for trade receivables, and the centre's CE should be $112,000. Upon completion of this chapter you will be able to: Important point: For each of these care must be taken toassess managers on controllable factors only. However, although full cost represents the long-term opportunitycost to Division X of transferring units of X8, it is not an idealtransfer price. The company's cost ofcapital is 15%. Care must be taken in identifying the controllability of, and responsibility for, each variance. One projectgives a profit of $20,000 and the other $12,000. Example 1 suggested a transfer price between $18 and $80, but exactly where the transfer price is set in that range vastly alters the perceived profitability and performance of each division. Since Helpco Ltd has an external market,which is the opportunity foregone, the relevant transfer price would bethe external selling price of $15 per kg. It will usually be necessary to charge the receiving division for the goods that it has received in order for performance to be measured equitably. If this assumption is used, ROI would be $28,000/$112,000 = 25.0%. Accounting (BEC22806) Lecture 10: Divisional performance/Transfer pricing Yann de Looking at the whole situation fromthe group point of view, we are in the ridiculous position that thegroup has been offered two projects, both costing $100,000. Recording the movement of goods and services. However, in the exam you should use whatever figure is given to you. It has a 10% market share and therefore it seems reasonable to categorise the Premier division as a star. Baker supplies an external market and can obtain its semi-finishedsupplies (product Y) from either Able or an external source. So long as the bought-in external price of Y to Baker isless than $45, Baker should buy from that external source. This will be adjusted to allowfor the $1.50 per kg avoided on internal transfers due to packing costsnot required, i.e. Division A would prefer the transfer price to be set at full cost plus 10%. The ROI increases, despite no increase in annual profits, merely asa result of the book value of assets falling. Many tax authorities have the power to alter the transfer price and can treat the transactions as having taken place at a fair arms length price and revise profits accordingly. depreciation policy). The only ways in which Division X could make a profit are therefore: to hope that sales demand exceeds the budgeted volume, and/or. productivity, profitability, quality and service levels, in complex business structures. The size of the mark-up would be a matter for negotiation.Presumably, the transfer price that is eventually agreed would beeither: Discuss the implications of setting the transfer cost at full cost plus. Product X is sold to external customers for $42per unit. explain, using simple numerical examples, the principles behind allowing for intermediate markets. Manuco company has been offered supplies of special ingredient Z ata transfer price of $15 per kg by Helpco company, which is part of thesame group of companies. Accountants (IESBA), published by the International Federation of Accountants (IFAC) in December 2012 and is used with permission of IFAC. The target ROI for each of the divisions is 18%. The totalcost in Division Y is $7 ($3 + $4). This will slow down division B as well, unless adequate inventories are held. If a perfectly competitive market exists for the product, then the market price is the best transfer price. Fixed costs inDivision Y, given a budget of 20,000 units, are $4 per unit. It should,therefore, offer to transfer this quantity at marginal cost. The promoters of thisproduct in the 1980s proceeded on the basis that there was a market forsuch a car as a means of urban transport and that the C5 would enjoy ahigh share of this market. The transfer price offered by Helpco should be $15 — $1.50 = $13.50 per kg. Helpco Ltd bases itstransfer price on total cost-plus 25% profit mark-up. (iii)Helpco has production capacity for3,000 kg of special material Z. unit variable costs) and incremental fixed costs for various capacity levels for both divisions. So long as thebought-in external price of Y to Baker is less than $45, Baker shouldbuy from that external source. Marginal costs (i.e. Asthere is no information on full adjustments, the book value ofshareholders' funds and medium term debt, plus the value of capitalisedleases will be used. Assume the profit is controllable, unless told otherwise. Illustration 4 - Taxation and transfer pricing. Nielsen Ltd has two divisions with the following information: Division A has been offered a project costing $100,000 and givingannual returns of $20,000. It may be difficult to find non-financial indicators which can easily be compared if divisions operate in different environments. View Lecture 10 (Chapters 19 and 20).pdf from BEC 22806 at Wageningen University. Division B would prefer the transfer price to be set at variable cost + 10%. An understanding of where given products stand inrelation to this matrix can be another essential element in strategicplanning. For example, delivery costs will be saved. There may not be an external market price. (a) What decisions will be made bymanagement if they act in the best interests of their division (and inthe best interests of their bonus)? Transfer pricing Within a decentralised organisation there may be a division which makes units that are then transferred to another division. It is based on accounting measures of profit and capital employed which may be subject to manipulation, e.g. The transfer price may be altered after taking into consideration the planning and operational variance analysis at the transferor division. The notional cost of capital is 12%. Question focus: Now attempt question 16 from chapter 13. As a relative measure it enables comparisons to be made with divisions or companies of different sizes. The general point this model makes is that current period cash flowis not an unambiguous statement on the performance of a product orbusiness sector. Other Approaches to Transfer Pricing. In practice, an extremely important function of the transferpricing system is simply to assist in recording the movement of goodsand services. Helpco bases itstransfer price on full cost plus 25% profit mark-up. Left to their owndevices then the managers would end up accepting the project giving only$12,000. since his performance will be judged as havingdeteriorated. If Alabama begins sales to Florida, it (1) will use the general transfer-pricing rule and (2) will be able to reduce variable cost on internal transfers by $4. This transfer price would not motivate the manager of Division X to maximise output. (a) What would be the ROI with andwithout the investment? There is an argument that the opportunity cost of transfer, in the absence of an intermediate market, is full cost. The premier division manufactures a range of very high quality foodproducts, which are sold to a leading supermarket, with stores in everymajor city in the country. The strength of such capabilities will have to be monitored carefully. These strategies may result in the development of new divisions, closure of existing divisions or changes within existing divisions. Controllable profit is calculated in the same way as for ROI. This is higher than the company's cost of capital (required return) of 15% and therefore Jon should accept the new investment. (Base your calculations on opening bookvalues).Would the investment centre manager wish to undertake theinvestment if performance is judged on RI? However, it is not always easy to distinguish between a star and adog. The following details for Division A are available: External sales of Prod X cannot be increased, and division B decides to buy from the other company. reduce its variable costs and fixed cost expenditures. The matrices of Ansoff and the Boston Consulting Group (BCG) were met in paper P3 where they were used for strategic portfolio analysis. 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