3 thoughts on “ Guinness is Good for You! Back in the 1920s this Irish dry stout was advertised with the infamous slogan “Guinness is good for you.” Inevitably, as advertising regulations tightened, such touted health claims were eventually put to bed. Guinness is a popular Irish stout brewed and available all over the world. This can help reduce blood clots … The Irish beer has an impressive nutritional profile that will make you feel guilt-free for indulging in one, or two pints. As per the brands old slogan, drinking Guinness can actually be "good for you" as the Irish beer has an impressive nutritional profile. Guinness is still alcohol, and consuming too much can impair judgment and contribute to weight gain. 2 of the corners are bent. The classic slogan, “Guinness is Good for You” might actually have some truth to it, after all. According to Bamforth, for more than half a century, Guinness has put nitrogen gas into its beer at the packaging stage, which gives smaller, more stable bubbles and delivers a more luscious mouthfeel. The foam is remarkably long-lasting. LIKE every year, St Patrick's Day celebrations will no doubt be washed down with ample pints of Guinness. The Guinness is good for you campaign was almost exclusively a print media and poster campaign, the main venues for advertising during its run. Posted by: Emma Hall in Advertisers, Agencies, Creative, News January 31, 2019 Comments Off on Guinness is good for you: ‘the clear stuff’ is just tap … The well known ‘Guinness is good for you’ slogan originates from the 1920s, when Guinness … 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. Researchers found that “‘ antioxidant compounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for … Beer in general has been regarded as a galactagogue, or stimulant of lactation, for much of history. Email us at tips@the-sun.co.uk or call 0207 782 4368, Osama Bin Laden aide living cushy life in £1m UK home after leaving US prison, I'm A Celeb bosses secure Gwrych Castle for 2021 as Covid threatens Oz return, Cops say anti-lockdown protesters staged 'covid-rule breaker's bench arrest', Delivery driver dies after being hit with his own car as boy, 14, arrested, We’ve been washing our towels wrong - here’s how you should be cleaning them, ©News Group Newspapers Limited in England No. One was a special tap for dispensing Guinness, which has 11 different nozzles in it, that helps to form the fine-bubbled foam.". Guinness is good for you poster features a carpenter and walrus walking arm in arm next to a giant pint glass of beer. "Nine out of ten times the answer back was 'Guinness is good for you'. A study in 2009 found drinking beer in moderation can help improve bone mineral density, a major risk factor in osteoporosis. Bamforth researched and co-authored studies recently published in the Journal of the Institute of Brewing and the Journal of the American Society of Brewing Chemists, The Science of Beer. "We would not recommend to anyone who is pregnant or breastfeeding to be enjoying our products during this time in their life. The Carpenter and the Walrus by Gilroy. It has to do with the sophistication that goes into producing and pouring Guinness. "We would never recommend that anyone drink to excess, and (we want to make people) aware of how alcohol effects the body. You see, Guinness contains approximately 166 calories per pint. To inquire about a licence to reproduce material, visit our Syndication site. As per the brands old slogan, drinking Guinness can actually be "good for you" as the Irish beer has an impressive nutritional profile. You'd need to drink three pints of Guinness to provide the same amount of iron as a single egg yolk (1.1mg), and alcohol is not good for babies. Prepare the sauce while the puddings are baking, as they’re most delicious when the sauce is poured over the warm little cakes. A pint of Guinness contains one percent calcium. A pint of the black stuff a day may work as well as a low dose aspirin to prevent heart clots that raise the risk of heart attacks. Of course, a pint of Guinness shouldn’t be considered a health beverage. In the United States, Guinness Extra Stout, by the way, has 149 calories. HAHA this blog is great! A pint of the black stuff a day may work as well as a … The Guinness Storehouse and Brewery, which was built in 1902 is in the heart of old Dublin. A pint … Nitrogen, and the way Guinness is dispensed, results in the cascade effect where bubbles flow downward and settle, compared to lagers where they rise up. Iron can help boost energy levels and a pint of Guinness contains 0.3 milligrams of iron - about three per cent of an adults recommended daily dose. A 12-ounce serving of Guinness Draught has 125 calories. The famous advertising Guinness slogans -- including "It's a good day for a Guinness" -- started through word of mouth, said Marnell. Vitamin B2 increases during the brewing process. Guinness, like other Irish stouts, enjoys a seasonal popularity every St. Patrick's Day. Why a Pint of Guinness Could Be Good for You. Drinking lager does not yield the same benefits, experts from University of Wisconsin told a conference in the US. We researched the beer's history and talked to brewing experts and break out the good, the not-so-great and the ingenuity of Guinness. (Note: Though the USDA lists beer as containing zero grams of fiber, Bamforth said his research shows otherwise.). Guinness, the famous stout beer, had among its famous slogans of the 1920s, '30s and '40s such health claims such as "Guinness is good for you" and "Guinness for Strength.". Regardless of the conclusions, the alcohol in beer also appears to counter the benefits associated with increased prolactin secretion. The original Guinness is a type of ale known as stout. A recent study also suggested that drinking Guinness could have a similar effect as taking a low dose of aspirin. Most U.S. beers to get calorie and ingredient labels, How to stick with your exercise resolution: Drink beer, The more alcohol ads kids see, the more alcohol they consume, Guinness is a type of ale known as stout and has a number of good vitamins and minerals, But it's still alcohol, which can impair judgment and aid weight gain if consumed in excess. According to his research, stouts on average contain 12.8 micrograms of folate, or 3.2% of the recommended daily allowance. "The fetal brain is still developing after birth -- and since alcohol passes into breast milk, the baby is still at risk," Tracy said. Anything proving things that are typically considered bad for you as good gets me to chuckle. "This is something we would not advocate today," Marnell agreed. 7 Comments on Research suggests Guinness really can be good for you Back in the 1920s the advertising slogan ‘Guinness is good for you’ was used to sell one of Ireland’s best loved products. Guinness and other darker beers contain higher amounts of this antioxidant than lighter beers. Guinness may actually be good for you now: There's a non-alcoholic version ... Guinness 0.0 is made made using the same ingredients that are used for the alcoholic beer -- water, barley, hops … Artist John Gilroy created the ads that ran from 1928 to the 1960s with characters representing the brand such as the toucan. "The problem is that alcohol temporarily inhibits the milk ejection reflex and overall milk supply, especially when ingested in large amounts, and chronic alcohol use lowers milk supply permanently," said Diana West, co-author of "The Breastfeeding Mother's Guide to Making More Milk.". So you can check off another box. That is one reason why it is so good when people are tired or exhausted. Before you start feeling too bad about the alcohol and carb overload, you'll be glad to know that those ads from the 1920s that read "Guinness Is Good For You" have some truth to them. One of the original ads for Guinness Stout it reads: ITS NOURISHING PROPERTIES Guinness is one of the most nourishing beverages, richer in carbo-hydrates than a glass of milk. It has also been touted as being "good for you," at least by its own advertising posters decades ago. ” SHANNA M AITCHESON December 6, 2013 at 1:06 am. Studies claim that Guinness can be beneficial to the heart. According to Domhnall Marnell, the Guinness ambassador, Guinness Original (also known as Guinness Extra Stout, depending on where it was sold) debuted in 1821, and for a time, it contained live yeast, which had a high iron content, so it was given to anemic individuals or nursing mothers then, before the effects of alcohol were fully understood. The brand’s earliest and most memorable campaigns include those bearing the “Guinness is good for you” slogan. According to the National Council on Alcoholism and Drug Dependence, "alcohol is the most commonly used addictive substance in the United States: 17.6 million people, or one in every 12 adults, suffer from alcohol abuse or dependence along with several million more who engage in risky, binge drinking patterns that could lead to alcohol problems. In addition to its Stout, Guinness also makes an Extra Stout -- and has discontinued a bunch of other … You can also make them a day ahead, leave the puddings at room temperature and reheat the sauce in a microwave. For further details of our complaints policy and to make a complaint please click this link: thesun.co.uk/editorial-complaints/, Comments are subject to our community guidelines, which can be viewed, Guinness contains less calories than the average lager, The way Guinness is poured means it is less carbonated than other beers, Guinness is rich in barley, and research is underway to determine if the ferulic acid found in barley can help prevent heart disease, Independent Press Standards Organisation (IPSO). It’s not often {read: never} we talk about alcohol at Virginia Spine Institute, but we had to make an exception for St. Patrick’s Day!Remember the 1920’s Guinness Beer ad that touted “Guinness is Good For You”? The foundation of Guinness advertising began with a simple slogan, “Guinness is good for you.” Guinness has since revolved into one of the most popular beers in the entire world. The classic slogan, “Guinness is Good for You” might actually have some truth to it, after all. "Guinness is Good for You" was born as a catchy marketing slogan in the late 1920s, and wasn't based on any scientific proof that drinking beer actually had any health benefits. Do you have a story for The Sun Online news team? 35 years experience Addiction Medicine. In the 1930s, the Guinness family had hired the advertising firm S.H. Some studies have showed evidence that ingredients in beer can increase prolactin, a hormone necessary for milk production; others have showed the opposite. Meanwhile, Diageo revealed what’s in a draught pint or a 100ml serving of Guinness: Heavy drinking (considered more than 15 drinks a week for men or more than eight drinks a week for women) and binge drinking (five or more drinks for men, and four or more for women, in about a two-hour period) are also associated with many health problems, including liver disease, pancreatitis and high blood pressure. The quirky slogan was plausible because some physicians ordered new … "If anyone is under the impression that there are health benefits to drinking Guinness, then unfortunately, I'm the bearer of bad news. According to Jamie, Guinnes is not carbonated like regular lager, meaning it is less filling. It originated in the brewery of Arthur Guinness at St James’s Gate in Dublin, which remains the largest brewer of stout in the world. The Sun website is regulated by the Independent Press Standards Organisation (IPSO), Our journalists strive for accuracy but on occasion we make mistakes. The old advertising slogan "Guinness is Good for You" may be true after all, according to researchers. 1 cup Guinness … Or is its reputation just good marketing? This helped to solidify the drink's original slogan: "Guinness is good for you." Guinness is not going to build muscle or cure you of influenza. A pint of Guinness certainly does contain some nutrients with well-established health benefits. "In Ireland, Guinness had a long history of hiring the best and brightest university graduates regardless of what they were trained in," Siebert said. View our online Press Pack. A look at how the old advertising slogan "Guinness is good for you" is apparently true. To see all content on The Sun, please use the Site Map. A 33-year-old member asked: is drinking stout safe for diabetics? Research is ongoing to determine preventative ferulic acid effects on cardiovascular disease and cancer.". Folate is a B vitamin that our bodies need to make DNA and other genetic material. You may not have known the connection — the Guinness Book Of World Records no longer brands itself with the iconic Celtic harp of the brewery’s logo — but the world famous book of records got its start with the Guinness brewery. Guinness was previously marketed as “good for you” because of its high iron content. If you've not heard of these, they are the antioxidants that give fruit and vegetables their dark colour. nofollow">guinness good for you… You see, Guinness … Because Guinness contains a lot of unmalted barley, which contains more fiber than malted grain, it is also one of the beers with the highest levels of fiber, according to Bamforth. No need to register, buy now! The Guinness Book Of World Records. July 19, 2012 Adventures , Ireland beer , cathedral , dublin , ireland , museum David July 19, 2012 Day 2: Sightseeing in Dublin at Dublin Castle, St. Patrick’s Cathedral, National Archaeology and History Museum, Guinness Storehouse. Its, "One of the main things we focus on ... is that while we would love people to enjoy our beer, we want to make sure they do so as responsibly as possible," Marnell said. Folate is a B vitamin that our bodies need to make DNA and other genetic material; it's also necessary for cells to divide. "Alcohol is a teratogen, which is something that causes birth defects. One pint of Guinness is one per cent calcium, which can boost bone health. Jamie Logan, a personal trainer, nutritionist and health and wellness specialist, told Medical Daily: "Guinness in a 12 oz pint only contains 125 calories. It can cause damage to the fetal brain and other organ systems," said Dr. Erin Tracy, an OB/GYN at Massachusetts General Hospital and Harvard Medical School assistant professor of obstetrics, gynecology and reproductive gynecology. The research was done on dogs with clogged arteries by comparing the effects of Guinness and Heineken. Barley is high in ferulic acid, which can boost the immune system. The company was ordered to stop using it as there was little evidence to back up the claim at the time. "Guinness also only has five calories more than the same amount of skim milk.". Guinness Draught has a lower alcohol content, at 4.2% alcohol by volume (ABV), compared with 5% for Budweiser and Heineken, and 4.9% for the Samuel Adams Cream Stout. This helped to solidify the drink's original slogan: "Guinness is good for you." Here's more potentially good news about Guinness: Despite its rich flavor and creamy consistency, it's not the highest in calories compared with other beers. A regular lager uses carbon dioxide to dispense it, and Guinness uses more nitrogen, which can also make it feel heavier. Unknown year. You can also make them a day ahead, leave the puddings at room temperature and reheat the sauce in a microwave. Moderate alcohol consumption may also protect against heart disease. The old advertising slogan "Guinness is Good for You" may be true after all, according to researchers. Feeling tired? Today however, some experts actually do believe that moderate alcohol, including Guinness, consumption, could be good for you, especially your heart. That's where the slogan came from." You may not have known the connection — the Guinness Book Of World Records no longer brands itself with the iconic Celtic harp of the brewery’s logo — but the world famous book of records got its start with the Guinness … Guinness could really be good for you The long-running ad campaign is well-known The old advertising slogan "Guinness is Good for You" may be true after all, according to researchers. Perhaps: Modest alcohol may be ok as long as you count it as a carb calorie. Dr. Stuart Wasser answered. ", In fact, Guinness' parent company, Diageo, spends a lot of effort supporting responsible drinking initiatives and educating consumers about alcohol's effects. The Guinness advertisements were certainly catchy. is guinness is good for diabetics. Vitamin B. The vitamins play a vital role in helping our bodies convert food onto fuel. If you are still wondering is Guinness good for you, … Meanwhile flavorful and robust Guinness Draught was waiting on tap for you — health benefits and all — the whole time. This service is provided on News Group Newspapers' Limited's Standard Terms and Conditions in accordance with our Privacy & Cookie Policy. The research also concluded that silicone found in beer can improve bone density. (CNN)Guinness, like other Irish stouts, enjoys a seasonal popularity every St. Patrick's Day. "We don't know of any safe dose of alcohol in pregnancy; hence we recommend abstaining entirely during this brief period of time in a woman's life.". Despite its old ad slogan, Diageo, the manufacturer, does not make any health claims for Guinness. For other inquiries, Contact Us. Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers –”Guinness is Good for You”. And while it is common knowledge that drinking alcohol excessively is not good for you, the frothy liquid is actually better for you than you thought. Assuming you are healthy and have the green light to drink beer, you might wonder why Guinness feels like you've consumed a meal, despite its lower calorie and alcohol content. He said: "I think it's because of the dark colour of Guinness, it's actually not black but a ruby colour.". Whilst it’s thought that Guinness is rich in iron, a pint of the drink will only give you … "Barley can be eaten directly, or even made from commercial barley drinks, which would be less problematic than drinking beer," West said. On the other hand, these may be negated by the presence of other not-so-good stuff in … 11oz. In large red letters in the top left-hand corner of the board is the famous slogan, ‘GUINNESS IS GOOD FOR YOU’, first used in 1929. According to an article from the Institute of Brewing, a pint of Guinness is full of nutrients … But today, experts (particularly in the United States) caution of the dangers associated with consuming any alcohol while pregnant. Huge collection, amazing choice, 100+ million high quality, affordable RF and RM images. It also tempers the harsh burnt character coming from the roasted barley. So responsibly celebrate St. Patrick this year a little wiser about the health benefits and risks with one of its signature potables. "In 1929, when we were about to do our first ad, we asked (ourselves), 'What stance should we take?' "Guinness is Good for You" was born as a catchy marketing slogan in the late 1920s, and wasn't based on any scientific proof that drinking beer actually had any health benefits. Hint: It's heart healthy and high in fiber. Meanwhile flavorful and robust Guinness Draught was waiting on tap for you — health benefits and all — the whole time. The creamy, dark stout is one of Ireland’s biggest exports and, as far as beer goes, it’s relatively healthy. It was even prescribed by doctors to pregnant women. By comparison, the same size serving of Budweiser has 145 calories, a Heineken has 142 calories, and a Samuel Adams Cream Stout has 189 calories. "In Britain, they have it in the culture that drinking Guinness is good for nursing mothers," said Karl Siebert, professor emeritus of the food science department and previous director of the brewing program at Cornell University. Guinness contains “antioxidant compounds” similar to those found in fruits and vegetables that slow down the deposit of cholesterol on artery walls. … The basic campaign theme continued for nearly forty years with other, related tag lines – “Guinness for Strength,” “My Goodness, My Guinness” and “A Lovely Day for a Guinness,” for example. News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. The non-alcoholic drink provides consumers with a low-calorie option: Guinness 0.0 comes in at 70 calories in a standard can. And Guinness may have a slight edge compared with other brews, even over other stouts. A traditional Guinness has 154 calories per can. "That led to the Gilroy ads that were posted," Marnell explained, referring to the artist John Gilroy, responsible for the Guinness ads from 1928 to the 1960s. But aside from it being low-calorie, there are other surprising nutritional benefits. And though you wouldn't rank it as healthful as a vegetable, the stouts in general, as well as other beers, may be justified in at least some of their nutritional bragging rights. Each day 3 million pints of Guinness are brewed in the Brewery. 12 reasons Guinness is actually good for you Mar 11, 2013 at 2:00 AM Why a pint of the black stuff will do you good on St. Patrick's day (or any other day for that matter). Though Guinness and its parent company, Diageo, make no such claims today, the advertising slogan from the 1920’s—“Guinness is good for you!”—still seems to ring true. The “good for you” slogan was a staple for 40 years until tighter advertising regulations forced it into retirement. Back in the 1920s, when the “Guinness is Good for You” slogan was introduced, the claim was based on market research that found that people felt good after they drank a pint of the dark and … GUINNESS Is Good For You, Gives You Strength SIGN DUBLIN IRELAND IRISH STOUT (Top-B) This is a very thick metal sign. In fact. Though you wouldn't rank it as healthful as a vegetable, stouts in general, as well as other beers, may be justified in at least some of their nutritional bragging rights. For the puddings. ", Today, he said, the company would not claim any health benefits for its beer. Guinness contains less calories than the average lager As per the brands old slogan, drinking Guinness can actually be “good for you” as the Irish beer has an impressive nutritional profile. Benson, which employed the English draughtsman John Gilroy as a poster artist. According to Charlie Bamforth, a professor of brewing sciences at the University of California, Davis, most beers contain significant amounts of antioxidants, B vitamins, the mineral silicon (which may help protect against osteoporosis), soluble fiber and prebiotics, which promote the growth of "good" bacteria in your gut. A Guinness advertisement states "Guinness is good for you" Studies claim that Guinness can be beneficial to the heart. 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